McDonald’s continues mobile reign with QR code push
McDonald’s is putting QR codes on its packaging as part of an ongoing effort to help customers lead a nutritious life and make informed choices.
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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App sponsorships growing on strong results for brands
Sponsoring a mobile application offers brands a more integrated presence than in-app ads, with sponsorships often translating to stronger results. More marketers are eyeing app sponsorships as key part of their mobile marketing strategy, a trend that is likely to continue to grow as consumers increase their use of apps.
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Johnson & Johnson’s Janssen Healthcare Innovation drives consumer wellness via mobile
Johnson & Johnson’s subsidiary Janssen Healthcare Innovation has rolled out a mobile application to help remind consumers to take prescriptions.
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Washington Post boosts city exploration through app
The Washington Post is building its mobile repertoire with an iPhone application meant to help tourists and locals navigate the city and find deals.
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San Diego Zoo sees success with mobile app
The San Diego Zoo launched its mobile application in December, and to date, it has seen more than 65,000 downloads.
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Breguet, Four Seasons take over August Robb Report – Luxury Daily
Today in luxury marketing – Breguet, Four Seasons take over August Robb Report; Top 10 luxury brand multichannel campaigns of H1.
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Inviting opinion pieces on mobile marketing
Mobile Marketer is inviting opinion pieces on mobile advertising, marketing and media issues that affect marketers as they include mobile in the marketing mix.
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Facebook needs to compete with itself to monetize mobile
Facebook’s audience from mobile will likely be 70 percent of its total active user base in one year from now as smartphone penetration is accelerating.
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