Mercedes achieves No. 2 auto site rank through strategic design
NEW YORK – A Mercedes-Benz USA executive at the Luxury Interactive 2012 conference said that optimizing a Web site for spontaneous navigation is the key to bolstering the platform for brand exploration and eventually purchasing from the affluent audience.
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Four Seasons earns 24M impressions via bridal Twitter hashtag
NEW YORK – A Four Seasons Hotels and Resorts executive at the Luxury Interactive 2012 conference said that the brand is diving headfirst into social media at both the corporate and local levels and as a result, the brand is leveraging its social-based service.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Webinar on Oct. 30: What Apple’s offense means to luxury brands, retailers and rivals
Register for this free webinar Oct. 30 at 2–3 p.m. ET on what Apple’s offense means to luxury brands, retailers and rivals. Hear experts from Martini Media, Acquity Group, Vibes and Razorfish deep-dive into the issues.
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Kiehl’s exec: Mobile is new way of looking at customer behavior
NEW YORK – A Kiehl’s executive at the Luxury Interactive 2012 conference said that mobile has opened up big opportunities and the company is continuing to use and test different mediums such as SMS and tablet applications to drive consumer engagement and sales.
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Tourneau exec: 25pc of traffic comes from iPad
NEW YORK – A Tourneau executive at the Luxury Interactive 2012 conference said that mobile, and particularly Apple’s iPad, is an ideal medium to reach its affluent consumers and engage them throughout the in-store experience.
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MasterCard exec: Experiential, mobile mix draws deep-pocketed consumers
NEW YORK – A MasterCard executive at the Luxury Interactive 2012 conference said that the company is positioning itself as an experiential brand for high-earning shoppers through exclusive packages, digital payments and a mobile application sponsorship.
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Luxury Institute exec: Humanize first, mobilize second
NEW YORK – A Luxury Institute executive at the Luxury Interactive 2012 conference said that brands must understand the value and potential of personal sales associate communications versus mass emails from corporate.
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Burberry, LVMH, Valentino and Chinese shoppers – News briefs
Today in luxury marketing – Analysis: Burberry smells a chance in fragrance business; LVMH confident despite slowing sales; Stefano Sassi builds for the future; Chinese shoppers power global luxury sales forecast to hit record $274 billion in 2012.
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Testing apps before the holidays
While it might be OK to not have bought any gifts yet, if you delay testing your mobile applications for much longer, it will be a “Bah Humbug” rather than “Happy Holidays” for your company.
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