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Maserati focuses on traditional vehicle for new app – Luxury Daily

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May 11, 2015

Quattroporte

Quattroporte

Luxury celebrates Venice Biennale with art installations, sponsorships
The 56th Venice Biennale International Art Exhibition in Italy celebrated its opening weekend May 9, and many luxury brands used the opportunity to connect with the affluent consumers who frequent the event.
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Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail
Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees.
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Fendi dreams big for summer with Chlöe Howl in new social video
Italian fashion house Fendi is taking consumers on a surrealist fantasy with its new short social video “Bad Dream” featuring British singer-songwriter Chlöe Howl.
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Mobile sophistication lags in hotel industry: L2
Sixty-two percent of luxury hotel brands are lacking either a mobile site or mobile application, according to L2’s latest report.
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Maserati focuses on traditional vehicle for new app
Italian automaker Maserati is taking fans on a Quattroporte journey with a new mobile application that focuses solely on the famed vehicle.
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Veuve Clicquot gets consumers polo-ready with help from Saks Fifth Avenue
LVMH-owned Champagne maker Veuve Clicquot is outfitting ticket holders for its annual Polo Classic May 30 through a partnership with department store chain Saks Fifth Avenue.
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Starwood helps SPG members seize the weekend
Starwood Hotels and Resorts is augmenting its Starwood Preferred Guest loyalty program with new offers designed to get the most out of weekends.
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Bentley breaks “flying mile” record with Idris Elba
British automaker Bentley and actor Idris Elba shattered records last week for the filming of a four-part series on the Discovery Channel that will release this summer.
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Cartier, Rolex explore global style in Architectural Digest’s May edition
Cartier, Rolex & Harry Winston were among the brands to showcase their “inspiring style” from around the world in the May issue of Architectural Digest.
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Top 5 brand moments from last week
Not many in the luxury industry underestimate mobile these days, not even Jimmy Choo the bull terrier.
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Prada, Tod’s, Land Rover and Sotheby’s – Live news
Luxury Daily’s live news from May 8 – Prada, Versace capture construction process in mirrored installation; Tod’s brings canine appeal to user-generated content hub; Land Rover supports lion conservation with charity partnership; Sotheby’s partners with Drake to communicate exhibit aurally.
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Luxury market, fashion shows, shopping malls and UK real estate – News briefs
Today in luxury marketing – A pricing conundrum; Fashion brands jockey to create their own oasis; High-end culture comes to shopping malls; UK luxury real estate seen surging on Tory win.
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Book excerpt: The Business of Choice: Marketing to Consumers’ Instincts
People’s fear of missing out is probably most present when people feel that something may be scarce.
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