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Mary Meeker: Mobile advertising a $22B opportunity in US – Mobile Marketer

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June 3, 2016

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Mary Meeker: Mobile advertising a $22B opportunity in US
While the years of easy growth are behind the Internet industry, per Kleiner Perkins partner Mary Meeker in her annual Internet Trends report, opportunities exist, including at the intersection of data, mobile, voice and images.
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Unilever, Campbell Soup humanize mobile ads with AI-powered voice interactions
The Weather Company is injecting artificial intelligence into a consumer-facing facet of advertising by enabling marketers including Unilever and Campbell Soup Company to leverage its dynamic Watson Ads unit, which lets users ask questions about the promoted product via voice or text.
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Dos Equis’ iconic campaign shifts to consumers in social media push
Heineken is taking to mobile and Facebook after the retirement of its Dos Equis Most Interesting Man in the World campaign through a contest paired with a platform algorithm that determines how interesting a user is.
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Wendy’s closely integrates music with mobile to promote new menu item
Wendy’s is capitalizing on the connection between music and mobile devices by enabling fans to stream a track from indie rock band American Authors on its Twitter and Facebook pages or by scanning a Shazam icon found on Wendy’s in-store signage and in movie theaters.
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