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Marketers will have value-based relationships with consumers in 2013: Forrester – Mobile Marketer

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February 12, 2013

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Marketers will have value-based relationships with consumers in 2013: Forrester
Nearly half of all online adults globally will connect to the Internet from multiple devices at different times of the day this year, making contextually-relevant and personalized mobile marketing a must, according to a new report from Forrester Research.
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Taco Bell flaunts new Steak Burrito through interactive mobile effort
Fast food giant Taco Bell is inviting consumers to try its new steak burrito via a marketing effort that puts mobile at the center.
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American Greetings mobilizes Valentine’s Day cards with themed app
American Greetings has launched a mobile application that incorporates a line of digital greeting cards from singer Taylor Swift to let consumers share customized content.
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Mattel leverages iPad to extend play for Barbie via interactive digital mirror
Mattel unveiled its 2013 lineup of new toys this week, with mobile playing a key role in extending successful franchises such as Barbie and Disney Princess via new interactive play opportunities.
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