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Marketers embrace mobile-friendly redesigns ahead of Google rankings shakeup
While many big brands are retooling to be mobile-friendly to retain high Google mobile search rankings ahead of the big Web portal’s algorithm changes starting in two weeks, the tweaking will catch a number of marketers off guard, especially those with multiple or neglected Web properties.
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ABC News Digital exec: Push still valuable in reaching app audience
An ABC News Digital executive on a Mobile Marketer webinar said push notifications drive about one third of opens on the brand’s mobile application, pointing to push’s value in helping to reach an audience on an app.
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West Elm stacks up Facebook ads with consumer-generated photos
Home furnishings retailer West Elm is one of the first brands to tap visual marketing platform Olapic’s new consumer-generated Facebook advertisements, which enables marketers to grab user photos from Instagram and other social networks in retargeting and display ads to bolster performance.
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Sephora and Coachella camp out on social media
Beauty retailer Sephora is sponsoring the upcoming Coachella music festival in California, leveraging social media as a driving force to engage music and beauty fans at the event as well as those unable to attend.
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Macy’s dives into active wear promotion with photographer Tim Kemple
Department store Macy’s is partnering with photographer Tim Kemple of camp4collective in a series of YouTube videos, photographs and social media posts pertaining to adventure and sports to promote its sport and active wear.
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