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Marc Jacobs looks to dedicated readers with Elle mobile ad – Luxury Daily

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February 12, 2015

Daisy Dream fragrance

Daisy Dream fragrance

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Luxury industry insiders feel optimistic about 2015: report
With renewed levels of optimism in the luxury industry, 90 percent of marketers are planning expansions this year, according to a new report from Wealth-X.
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Luxury spending is expected to rise by 7pc: LuxHub
Affluent consumers spent about $32,172, or about 21 percent of their income, on luxury products in the last year, according to a report from Havas Media Group’s LuxHub.
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Holt Renfrew recognizes loyal consumers with legendary moments
Canadian department store chain Holt Renfrew is rolling out a new bespoke rewards program that promises consumers “luxury personified.”
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Marc Jacobs looks to dedicated readers with Elle mobile ad
U.S. fashion brand Marc Jacobs is looking to make it onto Valentine’s Day wish lists with an advertisement featuring the Daisy fragrance on Elle’s mobile Web site.
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Mercedes-Benz bends videos to thank fans
German automaker Mercedes-Benz is celebrating its Facebook fans with a social video that brings consumers on a 360-degree ride around Cape Town, South Africa, in a SL 63 AMG.
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Wolf cooks up inspiration to get consumers using their kitchens
Appliance brand Wolf is encouraging and empowering consumers to cook at home more often with its “Reclaim the Kitchen” campaign.
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Missoni, Ladurée, Neiman Marucs and St. Regis – Live news
Luxury Daily’s live news from Feb. 11 – Missoni works to explain cancer to children through storybook; Ladurée drives into Bloomingdale’s for sweet pit stop; Neiman Marcus shines a light on spring style; St. Regis New York shapes Bentley fleet for day, night excursions.
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Karl Lagerfeld, New York real estate, Prada and Lamborghini – News briefs
Today in luxury marketing – Karl Lagerfeld to launch kids’ wear; Stream of foreign wealth flows to elite New York real estate; Prada needs to focus less on new shops and more on new handbags; Lamborghini concept shows possible move to less extreme looks.
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Snapchat opens the floodgates to publishers and brands
Last month Snapchat, the popular mobile messaging application famous for self-destructing messages, launched a new feature entitled Discover. It functions as a media portal, allowing publishers to curate a daily mix of short-form content. Launch partners include top-tier media properties such as ESPN, the Food Network and CNN. Primarily online publishers such as Yahoo and Vice are also represented.
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