Greenpeace urges luxury fashion brands to clean up production by 2020
International environmental organization Greenpeace is putting pressure on eight luxury fashion brands to revise their production processes after finding toxic chemicals in their apparel and accessories.
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Ferrari deemed world’s most powerful brand: report
Italian automaker Ferrari earned the status of the most powerful brand in relation to its class set, while Apple maintained its position as the most valuable brand, according to the Brand Finance Global 500 report by brand valuation consultancy Brand Finance.
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Smythson highlights craftsmanship, art in multichannel handbag launch
British leather goods maker Smythson is promoting its new 1887 handbag through a multichannel campaign that focuses on the inspiration and craftsmanship behind the design.
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Hermès show reverence for craft with silent behind-the-scenes footage
Family-owned leather goods maker Hermès is letting its products speak for themselves with a behind-the-scenes video that shows the maison’s artisans at work.
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Aston Martin, Rolls-Royce revisit James Bond glory in museum exhibit
British automakers Aston Martin and Rolls-Royce will be featured in the “Bond in Motion” exhibit beginning Mar. 21 at the London Film Museum, commemorating the James Bond franchise that has boosted the prestige of many auto brands.
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Mr Porter showcases customer service with video series
Menswear online retailer Mr Porter has started a new season of its Style Clinic series to address sartorial concerns of its fashion-conscious male audience.
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Four Seasons Hotel Seattle looks across the street for art offer
Four Seasons Hotel Seattle is driving traffic to the Seattle Art Museum, right across the street, with a new offer for art enthusiasts.
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Marc Jacobs fetes fall/winter 2014 collection with New York Times effort
U.S. apparel and accessories label Marc Jacobs is targeting consumers who missed the live steam of its fall/winter 2014 runway show Feb. 13 with a mobile advertisement on The New York Times’ Web site.
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Dolce & Gabbana aims for accessibility with spring beauty tutorials
Italy’s Dolce & Gabbana is sharing its spring beauty collection through a tutorialized section of its Web site where consumers can achieve the atelier’s seasonal branded look.
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Michael Kors, museum shows, Alexander McQueen and affluent research – News briefs
Today in luxury marketing – Michael Kors tops on Instagram among NYFW designers; Luxury brands’ museum shows; McQueen responds to intern case; Survey to reveal affluent market’s opinions of 19 cruise brands.
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3 fundamental components of every luxury brand’s operating system
Reaching out beyond the confines of the brand itself to deliver meaningful material at the right time and place is what sets truly successful luxury brands apart nowadays.
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Carriers blew their chance with mobile wallets. Next up: wearable wallets
As exciting as mobile phones are – and trust me, as a former CEO of a mobile banking and payment company, I have had a decade-long infatuation with the technology – I am here to say that I think mobile phones are not the sole future of payments at all.
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