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Marc Jacobs drives consumers in-store via Foursquare push – Luxury Daily

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February 10, 2011

Luxury Daily today – Marc Jacobs drives consumers in-store via Foursquare push; Mobile-based emails up 36pc year-over-year: study.

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Conde Nast exec: Increased use of Web may mean less time in-store
A Conde Nast study in collaboration with Morpheus Media found that luxury consumers are increasingly relying on the Web for product information and inspiration, which could lead to less time in-store.
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Swarovski rolls out men’s collection to expand customer base
Precision-cut crystal glass-maker Swarovski launched a men’s collection in hopes of capitalizing on the growing momentum of jewelry-wearing affluent male consumers.
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Donna Karan relies on digital channels to expand reach beyond red carpet
Donna Karan is bolstering its social media strategy with the launch of a virtual trunk and runway show showcasing the brand’s fall collection.
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Marc Jacobs drives consumers in-store via Foursquare push
Designer Marc Jacobs is delivering its brand message to its existing and potential customers during Mercedes-Benz Fashion Week via a Foursquare initiative.
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Mobile-based email up 36pc year-over-year: study
Mobile-based email saw an increase of 36 percent over the course of one year, indicating that luxury brands should be optimizing their campaigns so that they render adequate experiences for affluent consumers using smartphones.
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Bulgari, BMW and Polo Ralph Lauren – News briefs
Today in luxury marketing – Kirsten Dunst named Bulgari face; Pay for latte with BMW key; Polo Q3 profits jump 51.6pc; Fashion footware sales increased in 2010.
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Clamor for mobile marketing begins
While the traders over on Wall Street took risks aplenty with our money, marketers were waiting for others to take the first few giant steps.
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