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Marc Jacobs casts diverse group for boundary-pushing campaign – Luxury Daily

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June 17, 2016

Missy Elliott for Marc Jacobs fall/winter 2016

Missy Elliott for Marc Jacobs fall/winter 2016

How should brands respond when an ambassador makes headlines?
Christian Dior, Tag Heuer and Lancôme have all recently found themselves involved with celebrities that have been in the news for reasons other than the products they endorse.
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Brexit referendum poses economic questions short- and long-term for luxury spend
As the United Kingdom prepares to vote on the European Union referendum on June 23, what impact would an exit have on luxury?
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Marc Jacobs casts diverse group for boundary-pushing campaign
U.S. apparel label Marc Jacobs is continuing its eclectic casting strategy for its fall/winter 2016 campaign to challenge the concept of normalcy.
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Rolls-Royce refines luxury with visions of future vehicles
British automaker Rolls-Royce Motor Cars is preparing to revolutionize the future of mobility.
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Native social ads grab bigger slice of location-targeted ad spend: report
Native social advertising is expected to increase its share of location-targeted mobile ad spend from 19.8 percent this year to 28.1 percent by 2020, according to a report released today by BIA/Kelsey.
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Vanity Fair pays homage to Queen Elizabeth II for summer 2016 issue
Estée Lauder and Gucci were among the luxury brands to brush elbows with Her Majesty Queen Elizabeth II in the summer edition of Vanity Fair.
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Gucci, Mulberry, Glenfiddich and Land Rover – Live news
Luxury Daily’s live news from June 16 – Gucci pays homage to Tom Ford era with museum space; Mulberry reports sales growth following creative transition; Glenfiddich clears up whisky stereotypes to woo next generation of drinkers; Land Rover stages over-water stunt to prove vehicle’s strength.
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Carolina Herrera, Stella McCartney, Yoox Net-A-Porter and Formula One – News briefs
Today in luxury marketing – Carolina Herrera taps Snapchat publication Sweet; Stella McCartney is making menswear; Yoox Net-a-Porter loses another executive as human resources chief quits; Formula One still following the money.
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Trends in the Los Angeles real estate market
The Los Angeles real estate market has experienced varying levels of highs and lows, but it is still going strong compared to other markets.
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Riposte to Scotty Moore’s screed to CMOs to stop all mobile advertising immediately
In response to Scotty Moore’s VentureBeat-published “Open letter to CMO’s: Stop all mobile advertising immediately,” yes, our industry does have a problem with mobile advertising. Marketers are wasting money on mobile campaigns that drive errant and fraudulent clicks, and they cannot tell if their ads are actually being viewed.
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