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Harrods encourages consumer participation for Christmas celebrations
British department store Harrods is revealing its holiday festivities with a social video and several in-store events.
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Marc Jacobs Beauty allows for ecommerce ease via Instagram shop
U.S. fashion label Marc Jacobs is simplifying the path to purchase for its beauty collection with a new Instagram effort.
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Physical and digital blending must be balanced
Physical and digital campaigns can no longer be separate, but must instead be intertwined to attract the attention of consumers on multiple platforms, according to a session Nov. 5 at ad:tech New York 2014.
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McLaren mixes folk lore with innovation in campaign
British automaker McLaren is drawing inspiration from black swans in a campaign for its sports series model that will emerge in 2015.
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Astley Clarke touts internal tech strategy to tell creation anecdote
British jeweler Astley Clarke is telling a craftsmanship narrative from a technology perspective to underscore how a modern luxury brand finds success.
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Land Rover, Holland & Holland express lifestyle affinities via vehicle collaboration
British automaker Land Rover is teaming up with the British gunsmith Holland & Holland to bring consumers a vehicle that draws upon the ventures of both brands.
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Facebook ranks 3rd for reach, 28th for engagement: report
The mix of platforms a brand invests in changes depending on the target demographic, but traditional platforms still provide a strong foundation, according to a new report by the Shullman Research Center.
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Mandarin Oriental highlights local strengths for holiday season
Mandarin Oriental is gearing up for the holiday season with a number of offers across its United States properties.
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Beauty, jewelry advertisers compete for visibility in Tatler’s November edition
Luxury advertisers such as Christian Dior and Chanel promoted personal care lines in the November issue of Tatler to address the cover story’s theme of “Rebel Beauty.”
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Top 5 brand moments from last week
Washington trudged toward even more gridlock, while luxury brands cruised toward the holiday season
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