How to tackle China in 2012
Chinese consumers will continue to be a successful market for luxury brands in 2012 with luxury consumption increasing more than 15 percent year-over-year. Therefore, luxury brands must pay special attention to how they will target this lucrative sector next year.
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Top 10 social media luxury marketers of 2011
It takes a special kind of luxury brand to reach out to consumers on an informal platform and maintain the persona of elegance and luxury. Luxury brands are increasingly relying on social media to reach affluent consumers, but some marketers are just on another level.
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Simplicity No. 1 priority in multichannel marketing: study
Simplicity is one of the most important factors for consumers deciding when and how often they interact with brands across all channels, according to findings from the 2011 Global Brand Simplicity Index by Siegel+Gale.
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Manhattan magazine sees 26pc growth in 2011
Modern Luxury-owned Manhattan magazine saw a 26 percent increase in advertising pages in 2011 and attributes a majority of this growth to its mobile editions.
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In-app advertising: The best and worst examples of 2011
As the significant growth of mobile applications increases, so does the interest of in-app advertising. While in-app ads are still a small portion of overall mobile ad spend, brands and marketers are expected to increase their budgets over the next few years.
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Luxury industry in 2011, Mercedes, BMW and Harry Winston – News briefs
Today in luxury marketing – A year of change: The luxury industry in 2011; It’s Black Friday for luxury cars; Consumer confidence rose in December; Weak rough diamond sales pull Harry Winston’s Q3 results down.
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Optimize navigation and site search for your mobile audience
Whatever decisions you are wrestling with for your mobile campaign, it is helpful to take a step back and make sure you have covered the basics of mobile navigation and site search.
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