Louis Vuitton enlivens book travel series with photography
French apparel and leather goods maker Louis Vuitton is reasserting its association with luxury travel by republishing its City Guides book series, marking the collection’s 15th anniversary.
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Chopard rebuilds schools via charity bracelet collaboration
Swiss jeweler Chopard is working together with the Happy Hearts Fund to help rebuild schools and aid children that have been affected by natural disasters with an exclusive bracelet designed specifically for the cause.
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Brands deemed overrated as affluent consumers weigh value: study
Forty-four percent of affluent consumers consider Louis Vuitton to be overrated, whereas 17 percent feel the same about Lexus, according to a survey by the American Affluence Research Center.
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Mandarin Oriental gets insider’s view of Hong Kong via Instagram contest
Mandarin Oriental Hong Kong is furthering its 50th anniversary celebrations with an Instagram contest until Nov. 14 that aims to compile a broad range of experiences to give prospective consumers a feel for the area.
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Departures sees 17pc ad revenue gain for third consecutive year
Louis Vuitton, Hermes and Bottega Veneta lead Time Inc.’s Departures magazine to a third consecutive year of advertising growth in its November/December issue as luxury brands continue to show up in large numbers.
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HomeAway gains traction for luxury rentals through Pinterest contest
Vacation rental Web site HomeAway unveiled its luxury rentals wing that features more than 800 options in 40 countries accompanied by a Pinterest contest.
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Estée Lauder, Rolex, Missoni and luxury homes – News briefs
Today in luxury marketing – Estée Lauder sales rise 4.9pc; Rolex Daytona auction: a serious business; Missoni, more than a zigzag; The amenities trending up (and down) in luxury homes.
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Migrating app marketing campaigns from online to mobile
When switching or migrating from online to mobile advertising, we must remember not to make the same mistakes made when so many marketers rushed to apply print marketing principles to online.
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