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Mandarin Oriental emphasizes importance of mobile to luxury marketing strategy – Luxury Daily

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January 3, 2011

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Mandarin Oriental emphasizes importance of mobile to luxury marketing strategy
Hotel chain Mandarin Oriental is expanding its repertoire of mobile offerings in 2011 to better communicate directly with consumers and more effectively add value for its guests.
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Top 10 luxury ecommerce sites of 2010
The luxury sector’s digital strategy stretches from its Web sites to social media marketing and online advertising. However, the ecommerce site is the one that brings home the bacon.
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Tod’s showcases craftsmanship of luxury goods via iPad app
Leather goods manufacturer Tod’s is targeting affluent consumers with an iPad application that explores the craftsmanship and the collaboration between the brand and Milan’s opera house, Teatro alla Scala.
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Swarovski broadcasts branded film at New York landmarks
Austrian crystal connoisseur Swarovski is capturing the attention of consumers across New York with a cinematic video advertisement playing on digital billboards at Manhattan landmarks.
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Mercedes, BMW, Swarovski and Barneys New York – News briefs
Today in luxury marketing – Mercedes and BMW test car sharing; Gresso launches Swarovski diamond-encrusted mobile platforms; Barneys New York could go bankrupt; Storm’s two-day toll could be $1 billion.
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