Snapchat’s unpolished content establishes closeness between brand and consumer
As content consumption continues to shift toward mobile devices, Snapchat is benefiting due to its quick bursts of immediate entertainment.
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Armani vows to cease fur use in all collections post-fall/winter 2016
Italian fashion house Giorgio Armani has pledged that going forward its collections will be 100 percent fur-free.
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Growing UHNW women population demands targeted strategy: report
Although the ultra-high-net-worth demographic is primarily men, women are an increasingly important subset of the group, according to a new report by WealthInsight.
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Puiforcat taps creative minds to modernize wine drinking
Hermès-owned silver maker Puiforcat is paying homage to the ritual of wine tasting with the help of a duo of experts.
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Forevermark reveals diamond’s journey through Departures placement
De Beers Group’s Forevermark is helping consumers find the one diamond that will most express their love through an advertisement on Departures’ Web site.
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Mandarin Oriental drives consumers to #DestinationSound via social media
Mandarin Oriental Hotel Group is ensuring consumers hear what it has to offer with a new sound experience and social campaign.
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Luxury automakers dominate long-range electric vehicle market: report
Electric vehicles will not make up the majority of the market for at least two more decades, according to a new report by Lux Research.
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Apple’s move downstream means lower app spends
In a move that could impact marketers’ mobile revenue streams, Apple introduced the 4-inch iPhone SE March 21, which comes with Touch ID and Apple Pay.
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Brussels, Jenn-Air, Piaget and Four Seasons – Live news
Luxury Daily’s live news from March 22 – Global community reacts to terrorism in Brussels; Jenn-Air heightens refrigerator intelligence via WiFi connectivity; Piaget exudes radiance in new global advertising campaign; Four Seasons Boston travels to Oz for theatrical performance.
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Fendi, Dover Street Market, Jimmy Choo and Tesla – News briefs
Today in luxury marketing – Fendi for Fendi; Why fashion is a property developer’s not-so-secret weapon; Jimmy Choo says Asia will help it outperform luxury market; How Tesla’s Model 3 could conquer low-end luxury.
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Customers love you? Think again
Never before has great, iconic luxury brand equity counted for less in the face of tepid, inadequate, even arrogant, service, voice or attention.
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