Michael Kors value proposition, physical market presence defined sales success
U.S. fashion house Michael Kors is experiencing rapid growth in sales due to product value, positioning in both the apparel and accessories categories, store openings in key markets and word of mouth, experts say.
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Rebecca Minkoff targets female millennials via Bloomingdale’s event
Apparel and accessories label Rebecca Minkoff is looking to interact with its target audience of female millennials through a Valentine’s Day event with beauty brand Laura Mercier at retail partner Bloomingdale’s.
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Wall Street Journal, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Wall Street Journal, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Mobile ads drive awareness among targeted luxury audience
Luxury marketers should boost their presence in mobile advertising to remain relevant to their constantly-connected target consumer group.
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Bulgari taps masculinity in fragrance film
Italian jeweler Bulgari is tapping masculinity in a short film featuring Australian actor Eric Bana to push its new Man Extreme fragrance.
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36pc of Gen Z pays more for products consistent with an image: Forrester
Luxury marketers that want to attract the next wave of young affluent consumers should examine the media and brand consumption habits of the uniquely-demanding Gen Z, according to a new report from Forrester Research.
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Hermès, Estée Lauder target affluent women in March Town & Country
Hermès, Estée Lauder and other luxury apparel and beauty advertisers are looking to target affluent women in the March issue of Hearst’s Town & Country.
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British fashion, Moncler, Lexus and US market – News briefs
Today in luxury marketing – Androgyny and minimalism to stalk London Fashion Week; Moncler to design outerwear for VistaJet Crew; Lexus tops J.D. Power’s most dependable car ranking; What recession? Americans regain a craving for luxury.
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Mobile commerce in the bricks-and-mortar context
The rise in smartphone and tablet usage has established mobile as a key channel within the multichannel retailer’s arsenal for customer engagement.
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