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Luxury Immersive Tours culls curated knowledge from Mobile World Congress classroom – Luxury Daily

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February 18, 2016

Still from Louis Vuitton mcommerce film

Still from Louis Vuitton mcommerce film

Online retailers should approve 90pc of cross-border purchases: report
Fashion ecommerce has shown no signs of slowing, with online purchases expected to more than double to $3.5 trillion by 2019, and with that, fraudulent sales have kept up the pace, according to a new report by Riskified.
Click here to read the entire article on Luxury Daily

Armani scripts seductive narrative for latest men’s cologne
Italy’s Giorgio Armani is illuminating the rules of attraction by intensifying the codes of its men’s fragrance offering.
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Luxury Immersive Tours culls curated knowledge from Mobile World Congress classroom
Navigating the ever-changing pattern of consumer behavior and understanding the impact of the Internet of Things are some of the foremost challenges luxury houses are faced with today.
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Print functions as cherry on top of digital content: Facebook panelist
NEW YORK – Print media still holds a place in the luxury marketing mix, but its role is evolving as content marketing extends across more platforms, according to panelists at a Fordham Graduate Business School.
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Mandarin Oriental Hong Kong stands apart with art exhibition and partnership
Mandarin Oriental, Hong Kong is attracting new guests by keeping its ties to the art world strong via a partnership with Art Basel.
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Slowing immigration from Mexico could increase luxury housing supply
Unnoticed in the ongoing conversation about the United States’ undocumented immigrants is that it could have a tremendous impact on the housing market, according to a survey by Zillow and Pulsenomics.
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McLaren showcases full range, bespoke stylings at Geneva Auto Show
British automaker McLaren Automotive is hoping to overshadow its competitors at the Geneva Motor Show with models old and new.
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Mcommerce approached parity with desktop for top retailers in Q4: report
As mobile increasingly becomes an established channel for purchasing, retailers with strong smartphone shopping experiences are experiencing nearly double the growth rate in share of transactions, according to a new report released by Criteo.
Click here to read the entire article on Luxury Daily

Jean Paul Gaultier, Ritz-Carlton, Aston Martin and Christofle – Live news
Luxury Daily’s live news updates from Feb. 17 – Jean Paul Gaultier puts fragrance in perspective with 360-degree experience; Ritz-Carlton shows off service capabilities by recounting proposal; Aston Martin plans next step toward zero-emission vehicles; Christofle speaks to younger generation with impromptu entertaining.
Click here to read the entire article on Luxury Daily

Milan, retail stores, print media and yachting – News briefs
Today in luxury marketing – Is Milan in the midst of a creative renaissance?; Next wave of store closings may hit luxury: Real estate pro; How newspaper supplements took on fashion magazines; Renting giant cruise ships is the new wave in private yachting.
Click here to read the entire article on Luxury Daily

How small to midsize businesses can benefit from mobile marketing
Who knows the most about a local market’s opportunities, trends, needs and other nuances? The franchisees, agents, dealers and business owners who spend all of their time there? Or the people hundreds of miles away at their company’s national headquarters or its ad agency?
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