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Tiffany & Co. rings in holidays with multichannel video campaign
Upscale jewelry retailer Tiffany & Co. has integrated an evocative video ad shot for its holiday 2010 sales push into branding on its Web site, social media platforms and a front-page rich-media unit on The New York Times Web site.
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Luxury consumers likelier to search on mobile Web: analyst
Affluent consumers are more likely to search for products using their handheld devices, making mobile advertising an effective tactic for luxury brands, according to an analyst from ABI Research.
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Hendricks Park launches camera-enhanced personalized shopping site
Private sale service Hendricks Park has launched an ecommerce destination that assists men with their apparel and accessories searches using video chat technology.
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Ritz-Carlton drives travel club expansion with service focus
Upscale hotel chain Ritz-Carlton is expanding its Destination Club membership program with a focus on converting current hotel guests into long-term brand advocates.
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Gucci, Neiman Marcus, Giovanni Bedin and House of Worth – News briefs
Today in luxury marketing – Gucci threw a day-care party for the city’s most fabulous of fabulous children; Neiman Marcus to ramp up spending; Giovanni Bedin revitalizes a heritage brand.
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5 keys for luxury brands to build transmedia campaigns
If you spend any time on the digital marketing blogs or attend industry pundit-fests, you are sure to come across the unfortunately worded new concept of transmedia.
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