Luxury brands leverage custom emojis for peer-to-peer communication push
Looking to become part of consumers’ conversations, an increasing number of luxury brands are rolling out label-specific emojis.
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Gucci seeks global inspiration in native content collaboration with British GQ
Italian fashion label Gucci is working with Condé Nast men’s magazine British GQ to investigate the influence a particular setting can have on a creator’s vision.
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Saks revitalizes contemporary selling in new retail concept
Department store chain Saks Fifth Avenue is refining its contemporary offerings by opening the doors to its new speciality store concept, The Collective, in Greenwich, CT.
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Armani Beauty brings narrative home in continued fragrance effort
Giorgio Armani Beauty is extending its Chris Pine-fronted party tale with a film that explains how the night ended.
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Audi drives forward on gender equality for Super Bowl ad
German automaker Audi is packing a powerful punch for its Super Bowl advertisement by bringing up a hot-button political topic, and leaning on interactive tools such as Snapchat for greater impact.
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Bold storytelling is key to making an impression on audiences: Spotlight
Spotlight Cinema Networks is a film theater network that provides engaging advertising experiences for luxury brands, which focuses on storytelling to drive engagement in an overcrowded space.
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Luxury Women to Watch 2017
Luxury Daily’s Luxury Women to Watch 2017 list celebrates the smart women who are expected to make a difference in the luxury business in 2017.
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Sale: Luxury Daily’s State of Luxury 2017: The Insider View
Preparing for a year of tumult, Luxury Daily surveyed experienced luxury insiders to gain insights into what marketers can expect in 2017 with geopolitical issues, customer acquisition and retention challenges, media and marketing shifts, and, most important, evolving consumer consumption patterns affecting products and experiential offerings.
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Ralph Lauren, Riccardo Tisci, Farfetch and Piaget – Live news
Luxury Daily’s live news from Feb. 2 – Ralph Lauren’s “way forward” does not include CEO Stefan Larsson; Riccardo Tisci ends Givenchy tenure, further fueling Versace rumors; Farfetch rewards employees for its continued success via share options; Piaget CEO to retire, will become non-executive president.
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Beauty, Super Bowl LI, Mercedes and Swiss watches – News briefs
Today in luxury marketing – Beauty gains another billion; Super Bowl LI boosts luxury market in Houston; Mercedes jumps out to big early lead over BMW, Lexus; Swatch CEO Nick Hayek sees Swiss watch turnaround in 2017.
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Luxury market in crisis: Disruption, change and reinvention
We face a luxury industry in crisis. The first thing to do in any crisis is a critical assessment of the situation.
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