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Louis Vuitton uses first iPad app for exclusive, pricey history lesson – Luxury Daily

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May 14, 2012

Louis Vuitton app

Will Christian Louboutin Beauté dilute the brand name?
French footwear designer Christian Louboutin will begin selling beauty products in late 2013, which could leverage the brand across a mainstream category as long as it does not dilute the name.
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Louis Vuitton uses first iPad app for exclusive, pricey history lesson
French fashion label Louis Vuitton is going back to its roots by developing an iPad application around what first made it famous: luggage and trunks that span back to the brand’s creation.
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Audi outperforms BMW, Mercedes multichannel campaigns: study
Audi beat out rivals BMW and Mercedes-Benz by creating print and television advertising campaigns that most resonated with affluent consumers by highlighting brand innovation and efficiency, according to a study by Phoenix Marketing International.
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Beauty, hotel brands top BRI digital IQs: L2 Think Tank
Beauty and hotel brands including L’Occitane, Four Seasons, InterContinental, Estee Lauder and Lancome excelled in their digital marketing strategies in emerging markets, according to L2 Think Tank’s inaugural Digital IQ for Brazil, Russia and India.
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InterContinental Hong Kong tries pairing test for restaurant traffic
InterContinental Hong Kong is jumping on a culinary trend bandwagon by hosting its first Sake and Umami dinner in Asia later this month.
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Ralph Lauren, Chanel push fragrance in May Vogue
Luxury advertisers such as Ralph Lauren, Burberry, Gucci, Christian Dior and Oscar de la Renta are pushing branded fragrances in the May issue of Condé Nast’s Vogue, most likely to appeal to aspirational consumers.
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Social media, apparel prices, David Yurman and Betsey Johnson – News briefs
Today in luxury marketing – The bottom line: Pinterest versus Facebook; Apparel prices up; David Yurman fetes renovated flagship; Betsey Johnson starts its liquidation sale.
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Privacy and security issues around mobile content
Content services need differentiation, and brands that transparently offer increased utility in exchange for semi-private information such as location data, address book contacts and photo albums are well received.
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