Chanel chooses Kristen Stewart for new campaign to excite younger consumers
French fashion house Chanel has tapped actress Kristen Stewart to star in its advertising campaign for its Métiers d’Art Paris-Dallas collection to further showcasing the U.S. inspiration behind the collection.
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Louis Vuitton looks to Columbia University, Parsons for digital clienteling tactics
NEW YORK – A team of students from Columbia Business School and Parsons School of Design’s interdisciplinary program “The Design and Marketing of Luxury Goods” presented a digital clienteling proposal Dec. 10 to senior executives of Louis Vuitton to help the brand build consumer relationships using digital touch points in-stores.
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Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing
Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue.
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Mr Porter prompts return ecommerce visits with a calendar of giveaways
Menswear online retailer Mr Porter is unveiling a prize or insider information per day on its virtual advent calendar in December leading up to Christmas Day, giving its consumers a reason to return to its Web site each day of the month.
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Auto brands inflate different product categories for holiday season
Some luxury automotive brands are ramping up promotions for lifestyle products to capitalize on the gift-giving frenzy, but beneath this temporary push is an ambition for strong product lines in categories beyond their stomping ground.
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Omega touts lunar history, innovation with new Speedmaster watch
Switzerland’s Omega is highlighting its connection to the 1969 Apollo 8 lunar landing to educate watch enthusiasts about its latest Speedmaster Omega Co-Axial Chronograph.
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The Ritz-Carlton blends Make-A-Wish campaign with larger philanthropy vision
The Ritz-Carlton is donating up to $100,000 to the Make-A-Wish Foundation from Dec. 9-Dec. 20 through a gift card initiative stemming from its Community Footprints canopy program.
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Fendi portrays creative side through Design Miami collaboration
Italian fashion house Fendi is showcasing its latest artist collaboration with Maria Pergay for Design Miami with digital content highlighting the event.
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Cartier, Louis Vuitton target male horologists in M holiday issue
Cartier and Louis Vuitton were among luxury marketers that promoted watches in “The Must” issue of Fairchild Fashion Media’s male-focused M magazine.
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Hudson’s Bay, Harrods, BMW and architecture – News briefs
Today in luxury marketing – Hudson’s Bay outlook disappoints; loss widens on Saks deal; London’s Harrods unveils $1.6M luxury whisky set; BMW said to weigh setting up North American engine plant; Architect’s dream.
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Mobile ad measurement: The impediment to mobile ad industry scale
We all concede that there is a huge gap in traditional mobile advertising measurement. Since the prevailing standard for measurement is clicks, advertisers put all their efforts and confidence in measuring clicks as a barometer for campaign success.
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