Marc Jacobs generates social, mobile engagement to boost ecommerce
Marc Jacobs Intl. is revamping its Web site and enhancing its mobile optimization to increase online traffic and captivate consumers with improved visuals, mobile commerce features and social sharing options.
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Louis Vuitton, Bloomingdale’s master app retention for long-lived mobile experience
Luxury marketers that are looking to leverage the brand experience should use mobile applications to do so and encourage repeat usage through personalization, exclusive content and functions that enhance the journey to purchase.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Donna Karan, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Donna Karan, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Luxury Outlook 2013: Up, Down or Flat?
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Tuesday, Dec. 4: “Luxury Outlook 2013: Up, Down or Flat?” Panelists include execs from the Luxury Institute, Digital Luxury Group and Morpheus Media.
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Fairmont collaborates with British Airways to offer perks for frequent travelers
Fairmont Hotels & Resorts is partnering with British Airways to offer frequent guests who are also members of British Airways Executive Club bonus points each time they stay at Fairmont.
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Dunhill to debut TV film celebrating brand’s soft spot for achievers
British apparel and accessories brand Alfred Dunhill will continue its theme of celebrating real men by airing a film called “For the Love” on the country’s Channel 4 terrestrial television network.
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DeLeón celebrates end of the world with new premium spirit
Premium tequila brand DeLeón is building excitement for its new Leóna tequila with an end-of-the-world multichannel campaign to lure users to try the new spirit.
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LVMH, Hilton, Faberge and retail real estate – News briefs
Today in luxury marketing – LVMH group pledges Sandy relief; Hilton brand unveils app for pre-stay service; Gemfields buys Faberge to create gem champion; Fifth Avenue’s eye-popping rents.
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Creating a mobile monetization survival kit
When done right, mobile can actually be a money-maker, rather than just a cost center.
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