Louis Vuitton briskly transitions to Nicolas Ghesquière as creative director
LVMH’s Louis Vuitton has acquired Balenciaga’s creative director Nicolas Ghesquière Nov. 4 as artistic director of its women’s collections to fill the gap left by Marc Jacobs.
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Fabergé casts $39K ring in video reflecting earned indulgence
Russian jeweler Fabergé is showcasing the affluent lifestyle associated with its fine jewelry through a social video that sets different components of its latest collections against a sophisticated backdrop.
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Luxury automakers strong year-to-date sales suggest thriving market
Many luxury automakers continue to yield strong sales numbers throughout 2014 as both mature and emerging markets increase demand and new models buoy product lines.
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Chivas Regal teams up with Latin band Mana to reach global audience
Spirits maker Chivas Regal is beginning a new partnership with Latin rock band Mana to give its followers an inside look at the band’s artistic process.
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Louis Vuitton animates print campaigns with new mobile app
French fashion house Louis Vuitton is layering its print campaigns with a new mobile application that brings together exclusive advertising content and mobile commerce.
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Maserati chases fashion-forward consumers on The Face
Italian automaker Maserati targeted affluent female consumers with an appearance on the American modeling competition television series The Face that placed the Quattroporte vehicle at the heart of the episode.
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Oscar de la Renta, IWC, Mercedes-Benz and Damac Properties – News briefs
Today in luxury marketing – The world of Oscar de la Renta comes to Bloomingdale’s; A prince among pilots; Mercedes dangles bounties pushing dealers for top service; Dubai luxury housing firm seeks 500M in London listing.
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TCPA petition filed with FCC to support mobile messaging
The uncertainty over the FCC’s TCPA rules on SMS/MMS has caused much angst in the industry, and the potential misinterpretation is leaving marketers feeling vulnerable to lawsuits. Therefore, we have decided to take action.
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