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Looming mobile ad-blocking crisis favors native ad growth – Mobile Marketer

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August 11, 2015

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Looming mobile ad-blocking crisis favors native ad growth
With the use of ad-blocking software spreading to mobile and likely to gain steam as it becomes more widely available, marketers should start paying closer attention to sponsored content and native ads on mobile.
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Clorox cultivates Google as mobile micro-moments impact purchasing
Clorox is funneling more of its marketing budget toward Google to add shine to its strategy on mobile, where more than 50 percent of the brand’s media currently is, as it looks to respond to consumers in a faster, more personalized way.
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Redbox’s push notifications account for 20pc of opt-ins
Movie rental service Redbox has introduced a multitude of notifications through its mobile application to better engage users, with push notifications accounting for 20 percent of its Text Club opt-ins during the first quarter of 2015.
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Tidal attracts Prince fans with exclusive rights to new album
Musical artist Prince is releasing a new album exclusively on the streaming platform Tidal, helping to raise its profile as musicians become increasingly disgruntled with streaming services.
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