Tiffany seeks consumer assistance to define meaning of love
U.S. jewelry brand Tiffany & Co. is asking the age-old question, “What is love?” to explore the different definitions and variants of today’s romantic relationships.
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Announcing Luxury FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how luxury marketing, advertising, retail, media, Internet and mobile will rapidly evolve in 2016. Hear speakers from Boston Consulting Group, Four Seasons Hotels & Resorts, Breguet, Luxury Institute, Shullman Research Center, Kantar Media Ad Intelligence, Travel + Leisure, Modern Luxury, Neuehouse, Base New York, KBS, Lloyd&Co., Fluid Inc., iProspect, Monaco Lange, Envirosell, Engel & Volkers North America, Bloomberg Pursuits and Driscoll Advisors.
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With 215B emails sent daily, retailers are not maximizing marketing potential: Yesmail
While it may seem like a simple addition to branded communications, two-thirds of retailers do not use consumer data to personalize email offers, according to a new report by Yesmail.
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Dior extols value of nonchalance in Robert Pattinson-fronted fragrance effort
French couture house Dior is appealing to consumers to break the rules in a new campaign for its Homme Intense scent.
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London light festival looks to brands, social media for foot traffic
British arts producer Artichoke, property management corporation Grosvenor Group and automaker Jaguar Land Rover are working together to illuminate London’s Mayfair district.
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Mandarin Oriental stimulates desire with Valentine’s Day offerings
Mandarin Oriental’s United States hotels are enticing lovers with a variety of Valentine’s Day-oriented promotions.
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Big brands embrace convergence of IoT, wearables with commerce
One of the trends to emerge so far this year is the growing number of opportunities to drive sales from a myriad of smart devices in the home and elsewhere.
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Jet Aviation showcases rare planes for charitable cause
Business aviation company Jet Aviation is paring down its guest list for this year’s annual La Bella Macchina event Jan. 21 in Palm Beach, FL.
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Luxury Women to Watch 2016
Luxury Daily’s Luxury Women to Watch 2016 list celebrates the smart women who are expected to make a difference in luxury marketing, retail, media and digital in 2016.
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Saint Laurent, LVMH, McLaren and Dolce & Gabbana – Live news
Luxury Daily’s live news from Jan. 13 – Hedi Slimane rumored to be exiting Saint Laurent; LVMH Prize shares past success stories to open 2016 edition; McLaren preps for its closeup with Cinema Vehicles alliance; Dolce & Gabbana fragrances refuses transfer to Coty.
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Fendi, China, real estate and automakers – News briefs
Today in luxury marketing – Fendi’s new hotel embodies the spirit of Rome; The future of China-fueled luxury growth; US will track secret buyers of luxury real estate; Luxury brands tap mobile software experts to polish premium cachet.
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5 ways your brand can be authentic
Authenticity is an overrated term in the marketing and advertising industry. As marketers, we all vie for that deep relationship between our brand and our consumers, but many campaigns seem to fall flat.
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