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Lexus uses mobile site to flaunt Enform updates
Toyota Corp.’s Lexus is using its mobile site to advertise the updates for its Enform application that allows consumers to control components of the car from their phones.
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David Yurman stretches confines of traditional love for Valentine’s Day contest
U.S. jeweler David Yurman is using social media to stretch the definition of love and engage with a wider range of consumers during the St. Valentine’s Day season.
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Fabergé entices sales with limited-edition Valentine’s products
Russian jeweler Faberge is aiming to make its trademark egg collection more relevant for gift-giving consumers by creating a special St. Valentine’s Day edition.
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Memorable wine labels more likely to see repeat buys: study
Easy-to-recognize labels with an animal or other recognizable imagery have a better chance of being re-bought, even if the design does not have much to do with the brand, according to findings from a study by Unity Marketing.
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Mandarin Oriental to open largest luxury accommodations on Turquoise Coast
Luxury hotel group Mandarin Oriental is expanding its presence in the Middle East with a new hotel and private residences slated to open in 2014.
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Lanvin, Givenchy, London luxury homes and taxi shopping – News briefs
Today in luxury marketing – The Lanvin spring campaign video; Madonna dons Givenchy at Super Bowl; London luxury-home prices rise as foreign buyers seek haven; Taxi shopping technology tested in NYC.
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Super Bowl XLVI: How marketers dropped the mobile ball – yet again
Despite a huge, captive audience that actually eagerly anticipates these commercials, for mobile marketers, the overarching theme has been “missed opportunities.”
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