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Lexus looks to woo Facebook users with targeted ads – Luxury Daily

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February 17, 2015

Lexus targets younger consumers

Lexus targets younger consumers

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Giorgio Armani Beauty urges women to say yes
Italian fashion label Giorgio Armani is challenging women to say “Si” to new adventures and especially to the brand’s new fragrance of the same name.
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Luxury hotels rejoice alongside Chinese guests with New Year festivities
Luxury hotels around the world are gearing up to celebrate Chinese New Year with themed events and decorations to ring in the Year of the Goat.
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Baccarat, Christofle collaborate for Design Shanghai 2015 collection
French crystal-maker Baccarat and silver maker Christofle are teaming up with a famous designer to collaborate on a project for Design Shanghai 2015.
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Lexus looks to woo Facebook users with targeted ads
Toyota Corp.’s Lexus is using Facebook’s advertising data and targeting tools to reach niche audiences with more than 1,000 videos created to appeal to different types of consumer.
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Top 5 brand moments from last week
Real estate has been a hot topic of conversation, with many brands choosing to open new locations to better cater to consumers.
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IPhone 6 Plus users are data-hungry big spenders, a marketer’s dream
With iPhone 6 Plus users displaying much higher-than-average data consumption rates and order values, it is clear they provide an important new targeting opportunity for mobile marketers.
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Cannondale spins bicycles into luxury
Luxury can be found in unusual places, and for some an expensive and exclusive experience comes from the adventure found within physical activity.
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Chanel, Moët Hennessy, Oscar de la Renta and Rolls-Royce – Live news
Luxury Daily’s live news from Feb. 13 – Chanel opens first beauty concept store in US; Moët Hennessy shows innovation supports first all-solar flight; Oscar de la Renta turns to Instagram for fashion week countdown; Rolls-Royce highlights bespoke capabilities with display car.
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Moda Operandi, Estée Lauder, Ferrari and Sergio Rossi – News briefs
Today in luxury marketing – Moda Operandi raises $60M Series E round; Estée Lauder’s growing beauty empire; Can Ferrari really cut it in luxury beyond supercars?; Is Sergio Rossi for sale?
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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What to consider when selecting a new CRM system
Five factors to keep in mind when narrowing down the search for avoiding the trap of signing on for the wrong CRM offering.
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