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Brands need to adapt to remain competitive: report
Affluent consumers have recovered from the recession, but their willingness to spend is reserved, according to a new report from Unity Marketing.
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Luxury FirstLook 2015 New York Jan. 13: Four Seasons, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats, W
Registration is open for the third annual Luxury FirstLook: Strategy 2015 conference Tuesday, Jan. 13 featuring speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats, W magazine, SANDOW, Luxury Portfolio, Sleuth and The Luxury Institute.
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Lexus celebrates holidays with branded GIFs
Toyota Corp.’s Lexus is creating a way to connect with consumers this holiday season through branded graphics interchange formats, or GIFs.
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Why are mobile email open rates declining?
Mobile email opens appear to be plateauing with less than half of emails opened on a mobile device in November, down from last year when the rate topped 50 percent, according to new data from Return Path.
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Coty optimizes for mobile to provide modern showcase for brands
Beauty products manufacturer Coty has joined the world of mobile optimization with a new Web site and employee intranet, both to offer a modern design and approach to showcasing its brands.
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Staying sustainable in marketing and product design drives interest
Environmentally conscious jewelry brand sR is launching its first collection of ocean-inspired pieces to demonstrate the brands support for improving the world through family, art and nature.
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Gucci, Bloomingdale’s, Bottega Veneta and Ritz-Carlton – Live news
Luxury Daily’s live news from Dec. 12 – Gucci CEO, creative director stepping down, Bloomingdale’s launches interactive, shoppable Instagram gift guides; Bottega Veneta connects to consumers over architectural cause; Ritz-Carlton caters to connected consumers with free WiFi.
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IPOs, women’s watches, Aston Martin and Four Seasons – News briefs
Today in luxury marketing – Pambianco study: Armani, Zegna, Dolce & Gabbana best suited for IPOs; For women’s luxury watches, the time is now; Aston Martin looks to raise funds for new models; Room for expansion: Four Seasons’ grand plans.
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ABCs of content marketing and why it matters to brands
Traditional marketing is becoming less powerful, interesting, accessible and useful to companies and prospects.
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Top 5 brand moments from last week
Engaging consumers with social campaigns and technology will likely allow brands to stand out among their competitors as consumers look to gain a deeper understanding of their favorite brands.
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