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Lexus boosts IS model via fan-created, stop-motion Instagram film – Luxury Daily

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July 22, 2013

#LexusInstaFilm video still

Bottega Veneta’s new concept store exudes brand evolution
Italian label Bottega Veneta opened a new boutique in Los Angeles that highlights the brand’s evolution by shifting the focus to individual products in a simplified environment.
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Michael Kors, Movado are top financially promising pure-play brands in US: report
U.S. label Michael Kors and watchmaker Movado ranked in the top five financially promising pure-play brands in the United States, according to a new report by Vision Critical.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Lexus boosts IS model via fan-created, stop-motion Instagram film
Toyota Corp.’s Lexus is promoting the 2014 IS vehicle with a collaboratively created, stop-motion Instagram film that draws on the perspectives of 212 fans to show the vehicle in a range of angles and tones.
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Hasselblad releases high-end, customizable 35mm camera collection
Swedish camera brand Hasselblad is releasing a new camera collection for affluent photographers that is helping to revamp the brand and pays homage to its iconic history.
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Leading Hotels boosts foot traffic in Irish properties during year-long event
The Leading Hotels of the World is spurring global travelers to visit the brand’s six properties in Ireland during a year-long celebration where guests can explore the local culture.
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Chanel touts brand depth with new ads in Tatler
French fashion house Chanel is showing versatility in the August issue of Condé Nast’s Tatler by pushing fashion, eyewear and beauty products through advertisements that each evoke a different feeling.
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LVMH, Dolce & Gabbana, Bottega Veneta and real estate – News briefs
Today in luxury marketing – LVMH China watch sales decline offset by overseas buying; Dolce & Gabbana shut shops to protest public criticism; Bottega Veneta launching men’s fragrance; The rise of the young buyer.
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Prepare for the sea change in retailing this holiday season
This holiday season will solidify the sea change in online shopping that has been shifting to mobile over the last few years.
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Luxury brands pushing philanthropy as CSR
There seems to be an influx of luxury brands jumping on the charity and philanthropy bandwagon. Often, this is under the guise of corporate social responsibility.
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