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Lexus assists early-stage research with apps – Luxury Daily

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October 23, 2014

Lexus NX virtual reality app

Lexus NX virtual reality app

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Michael Kors sets strong precedent for China store opening: report
U.S. fashion label Michael Kors’ Jet Set collection campaign in Shanghai offers some tactics that luxury brands looking to gain recognition in China should consider leveraging, according to a new report by Resonance China.
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Jimmy Choo drives in-store traffic via made-to-measure pick-ups
British footwear label Jimmy Choo is now offering a made-to-measure service that is available via in-store pick-up at nine of its boutiques in North America.
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Guerlain touts brand know-how with heritage content hub
French perfumer Guerlain is passing on 180 years of know-how through an email campaign focused on its dedication to craftsmanship and quality.
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Lexus assists early-stage research with apps
Toyota Corp. brand Lexus is giving fans a clear sense of its NX and RC lines with “virtual reality” applications.
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HomeAway builds clout in luxury vacation sector
Vacation rental Web site HomeAway is quickly expanding its luxury section to capitalize on the travel trends of affluent consumers.
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Dolce & Gabbana, Chanel push wide product range in October’s Vogue edition
Luxury advertisers looked to Condé Nast-owned Vogue’s October issue to show that its offerings extend beyond the fashions seen in the September edition of the publication.
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Luxury Institute, Magellan Jets, Starwood and Lalique – Live news
Luxury Daily’s live news from Oct. 22 – Luxury Institute creates process for brand growth; Magellan Jets opens office in Orlando; Starwood renews partnership with Mercedes Formula One Team; Lalique creates writing utensils with Caran d’Ache.
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