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Levi’s refreshed branding campaign leverages a trio of mobile tactics – Mobile Marketer

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July 14, 2015

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Levi’s refreshed branding campaign leverages a trio of mobile tactics
Levi’s is adding three mobile strategies to its repertoire for a recent update to its Live in Levi’s campaign, hoping to reach a wide range of consumers on their smartphones via geotargeting, image recognition and retargeting.
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Tablet installed base escalates quickly even as sales stall out: Forrester Research
While the tablet market has plateaued, usage is expected to continue to grow, with company-owned tablets escalating at a much faster rate than the overall market, according to a new report from Forrester Research.
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Benefit swimmingly embraces Shark Week in Instagram scavenger hunt
Cosmetics brand Benefit is preserving its image as a fun genuine brand that enjoys having fun with its fans through a recent campaign that took Instagram users on a virtual underwater-mobile scavenger hunt, playing on consumer interest in contests, games and Discovery’s Shark Week.
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Meredith Corp. addresses immediacy of mobile meal planning via Grocery Server
With a significant number of mobile users on Meredith Corp.’s Allrecipes purchasing groceries within 24 hours, the publisher has acquired Grocery Server to deliver native placements focusing on brand and retail offers for relevant items that are available nearby.
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Omega highlights relatability with user-generated campaign and video
Swiss watch manufacturer Omega is reaching out to everyday consumers with a new digital campaign that allows them to share their own experiences with the brand.
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