Prada’s Miu Miu elicits emotions with new female-focused film
Prada-owned Miu Miu is eliciting consumers’ emotions through a new female-focused film that tells the story of a dressmaker in Sicily.
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Social media helps elevate digital fragrance campaigns
Fragrance marketers benefit from social media-driven advertising campaigns that allow consumers to explore a fragrance’s elements and essence before coming into a store.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
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Lamborghini fetes 50th anniversary with iPad app
Italian automaker Lamborghini is celebrating its 50th anniversary with an iPad application that details the brand’s development throughout the decades and provides interactive content.
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Moncler taps music mogul for new product promotions
French outerwear label Moncler is tapping Grammy Award-winning singer-songwriter and producer Pharrell Williams for its new eyewear collection promotions.
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Mercedes displays fan support via Facebook profiles
Mercedes-Benz USA is honoring dedicated fans by showcasing the stories behind their passion for the brand and how they became owners on its Facebook page.
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Departures September issue bridges fashion, travel to mirror lifestyle
American Express Publishing’s Departures is continuing to add new high-end apparel and accessories brands such as Valentino, Ralph Rucci and Moncler as a way to connect the dots between travel, fashion and lifestyle.
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Rolls-Royce ups brand image with Wraith debut in Canada
Rolls-Royce Motor Cars unveiled the Wraith model in Canada during an elaborate evening designed to build upon the hype already surrounding the brand’s newest vehicle.
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Hermès, LVMH, Tom Ford and European luxury brands – News briefs
Today in luxury marketing – Hermès says will raise prices as posts profit growth; LVMH-backed L Capital raises $950M for Asian private-equity fund; Tom Ford expands Madison Avenue flagship; European luxury groups defy slowdown fears.
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What publishers and bloggers need to know about tablet and mobile SEO
Depending on the Web site and the category of content, mobile devices constitute anywhere from 25-60 percent of overall audience traffic each month.
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