Fragmented audience platforms offer opportunity for authentic engagement
NEW YORK – Audience platforms that treat brands like consumers allow for the most authenticity, but they also require marketers to adhere to community rules, according to panelists at ad:tech New York 2014 on Nov. 5.
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Canali makes an entrance through Hollywood tastemaker film
Italian menswear label Canali is shaping “the art of the entrance” with the latest edition of “200 Steps” starring actor Michael Douglas.
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Successful influencers exist in unexplored locations
NEW YORK – The face of a campaign should not depend on fame, but rather consumer and brand relatability, according to panelists at ad:tech New York 2014 on Nov. 5.
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Personalizing ads on a local level delivers results
NEW YORK – Compared to a one-size-fits-all national advertising campaign, enabling individual markets to customize an effort for their customers gets better results, according to panelists at ad:tech New York 2014 on Nov. 5.
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Four Seasons provides sightseeing runs for busy travelers
Four Seasons Hotels and Resorts is taking guests on jogs, walks or hikes through the surrounding areas of hotels as part of its brand-wide “Energy by Four Seasons” effort.
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Reshaping sponsored content to boost authenticity, engagement
NEW YORK – Micropublishing allows brands to reach large numbers of readers on platforms where they feel comfortable, according to panelists at ad:tech New York 2014 on Nov 5.
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Lagos readies for holiday gifting rush with mobile landing page
Jeweler Lagos is working to increase awareness among W magazine’s readers with mobile advertisements touting the brand’s designs.
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