Lack of TV-mobile ad integration will cost brands as holiday shopping begins
Advertisers’ need to take an omnichannel approach to marketing is reflected in a lack of integration across television, online and mobile ad buys that signals missed purchased opportunities as the holiday selling season ramps up, according to a study by wywy, a cross-screen advertising and real-time TV tracking company.
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Unilever’s Shield sponsors mobile calls to drive in-store trial
Unilever’s Shield deodorant brand achieved one-to-one engagement with customers by letting them make a free call with a short code that triggered a callback, an audio ad and a coupon offer before the call was put through, driving up to 5,000 calls an hour at one point.
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Barnes and Noble stirs up Nook interest with Audiobooks app
Barnes and Noble is attempting to stir up fledgling interest in its Nook e-reader with the introduction of a new Nook Audiobooks mobile application for Android users.
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The New York Times leverages iPhone’s features in real-estate app update
The New York Times launched an updated version of its real estate mobile application that leverages the features of the iPhone to reach an already considerable mobile audience for real estate content.
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BabyCenter drives app downloads with support for charitable campaign
Pregnancy and parenting digital resource BabyCenter is aiming to simultaneously garner support for its Mission Motherhood campaign for mothers in need and drive downloads of its My Pregnancy Today mobile application.
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