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La Mer pairs with Pinterest for summer skincare exclusives – Luxury Daily

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July 20, 2016

Promotional image for La Mer’s Made for Pinterest effort

Promotional image for La Mer’s Made for Pinterest effort

China’s luxury goods increase in price as affluent classes swell
China’s luxury consumer price index’s rate of increase is at a five-year high, according to a report from Hurun.
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Top 10 luxury beauty and personal care efforts of H1
Marketers in the luxury beauty and fragrance sector have turned to today’s technologies to capture the attention of consumers.
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Valentino transforms models into dancers for kinetic campaign
Italian fashion label Valentino is highlighting the movement of its fall/winter 2016 women’s wear collection through a dance-inspired effort.
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La Mer pairs with Pinterest for summer skincare exclusives
Estée Lauder Cos.’ Crème de la Mer is digitally recreating the word-of-mouth phenomenon that made its products cult favorites through a co-branded campaign.
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88pc of marketers invest in mobile to match escalating demands: report
With marketers across multiple industries recognizing that their mobile experiences are falling short of customer expectations, 88 percent plan to invest in mobile this year, according to a new report from PointSource.
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Clarion List brings online review model to art world with international database
Art service database The Clarion List is bringing the insular sector further into the digital age.
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Prada, Four Seasons, Bentley and Marie Claire UK – Live news
Luxury Daily’s live news from July 19 – Prada sends 27 models into surreal landscapes for fall campaign; Four Seasons Macau gathers newly engaged for wedding planning bootcamp; Bentley looks at the big picture with gigapixel image; Marie Claire UK connects editorial with ecommerce in beauty store.
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Tiffany, McQueen, Volkswagen Group and Rio – News briefs
Today in luxury marketing – Turning around Tiffany; McQueen reacts to student project involving late designer’s DNA; VW emissions cheating ran deep and wide, state alleges; Rio risks empty Olympic legacy as real estate stalls.
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Big mistakes that app marketers make daily
If you are a marketer or retailer with applications, I have some bad news for you.
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What is wrong with your mobile loyalty program and how to fix it?
Somewhere in that moment of truth between what the customer expects and what your app offers, the ball gets dropped. The experience breaks down and fails to deliver.
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