Kimberly-Clark’s push to meld music and commerce backfires without mobile
Kimberly-Clark’s new music-focused coupon initiative misses out on a massive opportunity to connect smartphone-wielding moms with mobile content and highlights the challenges that big consumer-packaged-goods brands have in getting mobile right.
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Twitter needs better targeting for continued mobile ad growth
While investors continue to question Twitter’s potential as new users do not sign up quickly enough, healthy gains on the advertising front point to continued support from brands.
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Welchs’ approach to philanthropy falls sour with mobile
Welch’s has launched the first mobile social responsibility campaign in Puerto Rico to implement mobile bar codes as a tool for empowering consumers to support non-profits, however the effort falls short with a process that requires consumers to complete multiple steps.
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Nutrisystem targets new DIY dieter segment via responsive dieting app
Nutrisystem introduces a flexible digital weight loss application for do-it-yourself dieters, the emerging post-structured meal plan community looking for instant coaching and advice to maintain their weight loss goals.
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