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KeyBank offers mobile banking service via SMS

August 17, 2010

keyKeyBank is keeping on-the-go customers updated on their accounts via a new SMS mobile banking service.

The Ohio-based bank is using services via Mobile Money from Fiserv. The service is available to customers who use online banking, as well as offline clients who use the branch channel.

“Our goal is to allow clients to bank with us on their terms and to provide as much information as possible through all channels,” said Toni Cluse, manager of online and mobile channel at KeyBank, Cleveland. 

“With our text messaging solution we wanted to ensure that the functionality was available to all clients, regardless of online banking enrollment,” she said. “Providing this flexibility we believe is a huge win for our clients.

KeyBank provides investment management, retail and commercial banking, consumer finance, and investment banking products and services.

Fiserv provides information management and electronic commerce systems for the financial services industry.

Mobile banking
The mobile banking service is free for KeyBank customers and can be activated by signing onto online banking from and selecting the self-service section.

Additionally, customers who are not enrolled in online banking, can opt-in for text-based mobile banking.

The Mobile Money service lets KeyBank enroll and support mobile customers via multiple channels, including the customer service center.

“Mobile allows clients to bank on the go – anywhere, anytime,” Ms. Cluse said. “It’s a great way to get quick information without booting up their PC or calling the bank. 

“And, it’s an easy way to be alerted of changes on their account such as drops in balance,” she said. “It gives the client information so they can react to the information – it gives clients more control over their finances.”

SMS alerts
KeyBank customers can access their accounts via SMS, as well as receive a variety of account alerts, including notifications about low balances or transactions above a certain amount.

The mobile banking service can be used via any mobile device.

“Today, we are promoting our new capabilities on our Web site and in our branches, as well as on our ATM screens,” Ms. Cluse said. “We have also educated our sales force to offer this as a solution to obtaining quick information.

“Clients see mobile as a way to bank on their own terms, their way,” she said. “They can be alerted to changes to help them secure their account and they can view recent transactions as well as request their balance. 

“It gives clients more control so that they stay on top of their finances.”

Final Take
Rimma Kats, editorial assistant at Mobile Commerce Daily, New York

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Rimma Kats is associate editor on Mobile Commerce Daily and Mobile Marketer. Reach her at

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