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Kenzo translates social media to reality in humorous film – Luxury Daily

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September 14, 2016

kenzo-realest-real-465Connection between offline, online will have major role in holiday shopping
Luxury retailers need to support in-store experiences with full-bodied online strategies more so than ever now that shoppers are taking their time in the decision-making process for the upcoming holiday season.
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Dior highlights notes of adventure for its cologne with docu series
French couture house Christian Dior is using the art of video to embody a sense of adventure for its Sauvage cologne.
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13pc of UHNW assets to be passed down in next 10 years
More than 14,000 ultra-high-net-worth individuals are expected to transfer a combined $3.9 trillion in assets over the next decade, according to new research from Wealth-X.
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See-now, buy-now ultimate expression of luxury, says Ralph Lauren ahead of NYFW show
U.S. fashion label Ralph Lauren will take over an entire city block to debut its runway-to-retail concept as see-now, buy-now takes hold of New York Fashion Week.
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Kenzo translates social media to reality in humorous film
French fashion house Kenzo is reflecting on the boundaries and connections created by social media in a campaign that favors content over commerce.
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Marc Jacobs trendy music video disguises celebrities in alternative fashion
Fashion label Marc Jacobs is continuing to intertwine its brand with music, personifying an alternative and trendy image and leaning on celebrity appearances.
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Georg Jensen inspires unapologetic attitudes with rule-breaking role models
Danish design house Georg Jensen is celebrating female pioneers in a global campaign with a message of empowerment and individuality.
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Last chance: Join our 1st annual State of the Luxury Industry survey and receive exec summary
To assess the current state of the luxury business from an insider’s point of view, Luxury Daily and Unity Marketing have partnered to create the first-of-its-kind State of the Luxury Industry study. Please help us complete the survey and receive key findings and a free book.
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Call for nominations: Luxury Women to Watch 2017
While more women are entering senior and decision-making ranks at luxury marketers, more work needs to be done to attract them to key marketing, retail, media and digital positions in an industry that has shown its resilience in good times and bad.
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Purdey, Tiffany, Estée Lauder and Chanel – Live news
Luxury Daily’s live news from Sept. 13 – Purdey maintains tradition in luggage collection debut; Tiffany hires new CFO to mitigate financial troubles; Estée Lauder touts Victoria Beckham collaboration on NYFW runway; Chanel fetes Ritz Paris’ reopening with upcoming runway show.
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Chinese malls, Altuzarra, Trump and Tamara Mellon – News briefs
Today in luxury marketing – China faces serious oversupply of shopping malls; Could Altuzarra become the next great American brand?; Trump luxury hotel opens just blocks from the White House; Tamara Mellon sues Jimmy Choo.
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How to launch an effective cost-per-install app campaign
Installs are quickly becoming the ultimate mobile currency and with apps becoming an integral strategy for most of the world’s largest brands, this trend will only increase.
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