Top 10 luxury brand social marketers of Q3
Social media efforts in the third quarter of 2015 ranged from playful and creative to improvements on standard uses, with newer platforms dominating.
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Barneys strives to make anything possible with gender equality campaign
Department store chain Barneys New York is calling on consumers to advocate for equality on International Day of the Girl.
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Webinar Oct. 8: What are shoppers planning to buy this holiday season?
Registration open: With only around 100 shopping days in this year’s holiday shopping season, brands and retailers must be wondering what luxury shoppers plan to buy – and how their competition is planning to reach them. Get the answers to these questions during this free, hour-long webinar on Oct. 8 at 2 p.m. EDT.
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John Varvatos rocks on with Feels music discovery application
U.S. fashion label John Varvatos is looking to dress the world’s next big rock star through a new app geared toward emerging fashion and musical talents.
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Bulgari ushers in new “golden age” with Serpenti-inspired scent
Italian jeweler Bulgari is illuminating the powerful yet feminine traits of its Goldea Eau de Parfum with a radiant campaign.
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Jaguar Land Rover boosts CSR through safe water project in Kenya
British automaker Jaguar Land Rover is furthering its work on global causes with a new water filtration project set to benefit 300,000 students in Africa.
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More than half of consumers dissatisfied with mobile retail experiences: Adobe
With less than half of consumers satisfied with mobile retail experiences, a stronger emphasis on true personalization, mobile wallets and location-based services is needed, according to new research released by Adobe.
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Dior, Tag Heuer, The RealReal and TCS World Travel – Live news
Luxury Daily’s live news updates from Oct. 6 – Dior places consumers front row with 360-degree runway show experience; Tag Heuer keeps time online with radio station partnership; The RealReal eases consigning hassles with expanded white glove service; TCS World Travel fetes 250th journey with $77K world tour.
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Ecommerce, Saint Laurent, Tesla and emerging markets – News briefs
Today in luxury marketing – European fashion sense dominates online, too; Stefano Pilati strikes back at Pierre Bergé; Tesla’s biggest bull on Wall Street cuts his price target, sending shares south; Luxury to seduce Istanbul, Mumbai, Mexico City.
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How brands can identify an audience to drive from awareness to transaction
The app install and re-engagement market, which now constitutes about 30 percent of the mobile ad market as a whole, is starting to educate mobile marketers to consider scale, quality and longevity – and that the quality of a user really does matter.
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