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John Varvatos inspires risk-taking with Dark Rebel campaign – Luxury Daily

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August 17, 2015

Image from John Varvatos’ Dark Rebel campaign

Image from John Varvatos’ Dark Rebel campaign

Luxury brands perform well in Indian ecommerce market: report
Luxury brands must continue to optimize Web performance to succeed in the rapidly growing Indian ecommerce market, according to a new report by Catchpoint.
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Karl Lagerfeld cast as fashion-forward Waldo in parody tome
Karl Lagerfeld, creative director of both Chanel and Fendi, is the star of a new picture book for adults that plays off the classic “Where’s Waldo?” series.
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Barneys to keynote Luxury Retail Summit: Holiday Focus 2015
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 Wednesday, Sept. 16 in New York featuring leading specialists and top thinkers in luxury retailing and marketing.
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John Varvatos inspires risk-taking with Dark Rebel campaign
U.S. fashion label John Varvatos is speaking to the independently minded through a digital campaign surrounding its latest fragrance Dark Rebel.
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Panerai dives into naval history to position Submersible Collection
Richemont’s Officine Panerai is delving into its nautical past with a microsite dedicated to its Submersible Collection of timepieces.
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Mercedes partners with Bose for behind-the-scenes audio experience
Germany’s Mercedes-Benz is sharing an audio experience with consumers via a new short video featuring the chief mechanic of the Mercedes AMG Petronas Formula One team.
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Scannable print ads make resurgence as mobile users eschew QR codes
With major brands including Target tapping scannable print ads to target on-the-go mobile users, marketers can expect a continued decline of QR codes as consumers demand streamlined, no-download-necessary engagement methods.
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Top 5 brand moments from last week
Social media got an update with brands finding new ways to market via existing platforms.
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Givenchy, Mulberry, St. Regis and Thomas Pink – Live news
Luxury Daily’s live news from Aug. 14 – Givenchy aims for product longevity with anniversary lipstick case; Mulberry transitions Georgia May Jagger from model to creative; Ritz-Carlton, Naples shares a slice of pie on social media; Thomas Pink docks with Princess Yachts for celebratory collection.
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Domenico Dolce, Nordstrom, Brazil and models – News briefs
Today in luxury marketing – Domenico Dolce apologizes for his controversial remarks; Anatomy of the Anniversary Sale: Nordstrom’s big event; Luxe for sale as Cartier, Prada become bargains in Brazil; Will “Uber for models” disrupt the industry?
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5 mobile best-practice tips for small businesses
According to a study by Global Web Index, 80 percent of shoppers consider smartphones a close second, only to PCs or laptops (91 percent), as the most popular devices used to search the Internet.
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