Jil Sander takes mobile a step further with branded smartphone
German designer Jil Sander has delved into the world of techy accessories with the launch of its first mobile phone that comes preloaded with branded material.
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Burberry hits high notes with customized song for new scent
British fashion house Burberry is releasing a bespoke song today called “Rosé” for its newest fragrance Burberry Body, recorded by the band The Feeling.
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Starwood fixes St. Regis Florence as part of $100M renovation plan
Starwood Hotels & Resorts has renovated the famed Grand Hotel Florence and rebranded the property as a St. Regis hotel under a $100 million, multiple-property renovation plan.
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Patek Philippe, Piaget, Tag Heuer raise more than $6M at Only Watch auction
Luxury watchmakers such as Hublot, Piaget, Audemars Piguet, Tag Heuer and Patek Philippe helped to raise more than $6 million to benefit research on Duchenne Muscular Dystrophy at this year’s Only Watch auction.
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McIntosh uses Savant Experience Center to celebrate 50th anniversary of MC275
NEW YORK – Upscale electronics manufacturer McIntosh Laboratories celebrated the 50th anniversary of its MC275 tube power amplifier with a limited-edition version to be produced in restricted amounts with an event at Savant Experience Center in New York Oct 6.
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Saks, Nordstrom, Four Seasons and LVMH – News briefs
Today in luxury marketing – Stocks may tumble, but wealthy keep on shopping; Four Seasons Resorts Facebook giveaway; LVMH bought itself a crocodile supplier.
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How to boost engagement with mobile apps
You have developed a killer application – the best deal-finding, social-networking, music-streaming, branded mobile app on the market and it is getting a million downloads a month. Success, right? Not necessarily.
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