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Jigsaw stays on trend with commerce-enabled mobile site

July 11, 2011

Women’s fashion retailer Jigsaw has rolled out a mobile-optimized, commerce-enabled site that lets stylish consumers buy clothes and learn more about new trends.

The company decided to launch a mobile site after it noticed a growing volume of traffic coming to its Web site from mobile devices. Jigsaw also noticed that many consumers were leaving the site after seeing that it was not mobile-optimized.

The Jigsaw mobile site is powered by YOC.

Mobile shopping
The mobile site features a user-friendly navigation and numerous picture galleries that let consumers browse products and see what they look like.

Additionally, shoppers can look for a specific product and search for it in different categories.

Consumers can click on a product photo to learn more about it, as well as view details, pictures, videos and information on matching clothes and similar alternative products.

The mobile site also presents consumers with a store locator feature that shows them where the nearest Jigsaw store is and the map feature shows them how to get there.

Consumers can shop the sale via the mobile site

Shoppers can browse the latest styles

Trends galore
Shoppers can also share their fashion finds with friends via social network links that are integrated throughout the mobile site.

Consumers can also check out the size guide feature and check the status on their orders or returns via the Delivery & Returns tab.

Users can also access their account, wishlist and read the company’s blog and newsletter via the mobile site.

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Rimma Kats is associate editor on Mobile Commerce Daily and Mobile Marketer. Reach her at

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