JetBlue fuels improved customer service via iPad mini deployment
JetBlue Airways announced that it will provide each inflight crewmember with an iPad mini for use as a point of sale and document management device, as the acceleration of WiFi installations on aircraft combined with the large number of passengers carrying one or more digital devices is creating momentum for inflight innovations focusing on digital developments.
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PEQ utilizes smartphones as a connected home remote
Home automation service PEQ has launched a central hub that wirelessly connects to cameras, door and window sensors, thermostats and more, allowing consumers to view, manage and receive alerts from their homes through a mobile application.
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Calgary Co-op’s mobile ads drive engagement, cost savings
Canadian-based retailer Calgary Co-operative Association recently bet on mobile marketing firm Juice Mobile’s flyer advertisement unit to generate buzz, resulting in a 50 percent lift in engagement over industry standard mobile ads.
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BlueJewelz’s high-end wearable tech application targets luxury buyers
Start-up firm BlueJewelz has stepped into the wearable industry with Swarovski crystal jewelry pieces and an interchangeable tech disk that connects via Bluetooth technology to alert users of incoming texts and calls, geared towards high-end fashion buyers.
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Brands focused on effective mobile strategy, Smarties finalists show
Brands are thinking more strategically about their mobile campaigns, the finalists for the 10th Mobile Marketing Association (MMA) Global Smarties Awards show.
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