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Combat post-recession luxury drought by understanding cautious consumers: report
The United States may be in a post-recession period, but many of the spending values created during the time have stayed with affluent consumers, causing a hesitancy to spend, according to a report from Unity Marketing.
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Luxury Insights Summit 2015 New York, April 29: Register now to learn from industry experts
Join speakers from YouGov, Interbrand, Shullman Research Center, Boston Retail Partners, McCann Truth Central, Havas Media, Ipsos and Wealth-X at the exclusive Luxury Insights Summit 2015 in New York on Wednesday, April 29. Registration limited to 75 attendees.
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Versace rings in the “luxury hour” to fete latest timepiece
Italian fashion label Versace is celebrating the 25th anniversary of its timepiece collection with a content hub and new wristwatch that examines the brand’s codes and ethos.
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Clique Chic builds personal relationships to tailor ecommerce experience
The luxury consumer is accustomed to high levels of service when shopping in a traditional bricks-and-mortar store, but it can be difficult to find that same quality of attention when buying online.
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Clé de Peau Beauté uses cosmetic compacts to explore light, darkness in Venice
Shiseido-owned Clé de Peau Beauté is introducing its products to a wider consumer demographic through an outdoor installation commissioned by architect Shigeru Ban.
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Luxury hotels celebrate Earth Hour with branded events
Luxury hotels around the world will be standing up for sustainability March 28 by participating in Earth Hour to promote awareness about climate change.
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Mercedes-Benz brings consumers along for Floridian cultural tour
German automaker Mercedes-Benz is taking its followers on a virtual road trip with a new social video touring South Florida as part of its 48-hour adventures series.
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Jenn-Air uses Architectural Digest ads to further home show efforts
Appliance maker Jenn-Air is ensuring visibility surrounding the Architectural Digest Home Design Show with display ads on the magazine’s desktop and mobile Web sites.
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Jaguar attracts audience for “fiercest feat yet” with artistics teasers
British automaker Jaguar is giving its followers on social media a sneak preview of the exciting feat it will attempt on March 24 to promote the release of its new XF car.
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Ralph Lauren touts “objects of desire” in ad takeover of Vanity Fair’s April edition
Ralph Lauren aimed to usher in spring with multiple advertisements and a branded magalog accompaniment included in the April issue of Condé Nast-owned Vanity Fair.
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Partners Trust, Fairmont, Valentino and Harrods – Live news
Luxury Daily’s live news from Mar. 23 – Partners Trust expands along coastline in Southern California; Fairmont Royal York prepares for new royal baby with contest; Valentino furthers Zoolander affiliation with Blue Steel looks; Harrods adjusts store hours to accommodate shoppers.
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Puerto Rico, luxury hierarchy, Baselworld and Marc Jacobs – News briefs
Today in luxury marketing – Puerto Rico’s first luxury mall gets set to open; Here’s the hierarchy of luxury brands around the world; Submerge yourself in the watches of Baselworld 2015; As Marc Jacobs expands, big changes ahead.
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Are media buyers using the best algorithms?
There seems to be persistent confusion around what an algorithm really is, how they might help in programmatic ad transactions, and how good these decision-algorithms truly are.
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