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Jean Paul Gaultier takes cheeky look at fragrance factory in TV spot – Luxury Daily

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February 3, 2016

Video still from Jean Paul Gaultier’s “Welcome to the Factory”

Video still from Jean Paul Gaultier’s “Welcome to the Factory”

Chanel most desirable brand among Chinese affluents: report
Exclusivity and desirability go hand in hand for China’s wealthy, with the same brands ranked in the top five for both characteristics in a new study by Promise Consulting and BNP Exane.
Click here to read the entire article on Luxury Daily

Hermès highlights African art collective via silk scarves
French leather goods house Hermes is furthering its La Nature theme for 2016 by collaborating with an African art collective.
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Pucci twists, tweaks past for spring/summer 2016 ad campaign
Italian fashion house Emilio Pucci’s spring/summer 2016 advertising campaign is a reflection of creative director Massimo Giorgetti’s “new rule-breaking dictate.”
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IWC supports global marathon to prompt thoughtful water consumption
Swiss watchmaker IWC Schaffhausen is raising awareness for the global water crisis by sponsoring an activist’s grueling grassroots feat.
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Jean Paul Gaultier takes cheeky look at fragrance factory in TV spot
French couture house Jean Paul Gaultier is offering an inside look at the fantastical process behind the creation of its fragrances.
Click here to read the entire article on Luxury Daily

Mobile’s influence on offline sales continues to grow: Forrester
More than $1 trillion of total retail sales in 2015 were influenced by mobile phones, with most of this coming from in-store transactions and further growth expected, according to a new report from Forrester Research.
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Anya Hindmarch, Rolls-Royce, LVMH and Starwood – Live news
Luxury Daily’s live news from Feb. 2 – Anya Hindmarch simplifies gifting with bespoke keepsakes; Rolls-Royce sells first Dawn in US at auction for $750K; LVMH confident for year to come after positive 2015; Starwood extends ethical dining options to include cage-free eggs.
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Michael Kors, The Humane Society, oil and counterfeiting – News briefs
Today in luxury marketing – Michael Kors shares soar as holiday quarter tops estimates; Saks Fifth Avenue, Lord & Taylor settle Humane Society lawsuit; Oil collapse hits fashion markets; A professor tracked email spam selling fake luxury goods to 3 huge Chinese banks.
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Inviting opinion pieces on luxury marketing, retail and media
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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