Stuart Weitzman drives full-price ecommerce with Rent the Runway partnership
Footwear label Stuart Weitzman has teamed up with designer borrowing service Rent the Runway for its spring look book.
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Kenzo highlights its multicultural heritage through surreal video
LVMH-owned French fashion house Kenzo is highlighting its creative directors’ heritage through a surreal video featuring the spring line.
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Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers.
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Luxury automakers distill brand identity through mobile apps
Although mobile magazines and libraries do not get nearly as much traffic as social media, the medium helps luxury automakers build rapport with loyalists in ways that can influence sales.
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Guerlain touts fragrance heritage for Terracotta powder’s 30th anniversary
French perfumer Guerlain is looking to its roots to pay homage to the Terracotta bronzing powder with a limited-edition fragrance for the summer months.
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Jean Paul Gaultier exhibit gets expanded audience through mobile app
London’s Barbican Centre, the current host of the traveling exhibit on French couturier Jean Paul Gaultier’s career, has created a mobile application to accompany the retrospective.
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Chanel positions J12 watch update as must-have fashion accessory
France’s Chanel is promoting an updated version of the J12 Automatic wristwatch with a digital and email campaign that frames apparel alongside the timepiece to highlight the brand’s range.
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BMW reveals real-time purchase info for M5 via Instagram
BMW of North America is letting fans reserve one of 29 thirtieth anniversary BMW M5s to be sold in the United States exclusively through information revealed on Instagram.
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Luxury Collection teams with Outset to bring guests exclusive art experiences
The Luxury Collection is catering to its guests’ affinity for art through a partnership with the Outset Contemporary Art Fund.
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Dior, De Beers show off “royal jewels” in June edition of Tatler
Christian Dior, De Beers and Tiffany & Co. all sought to prove that their jewelry collections are on par with the Tatler June issue’s royal subject matter.
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China, Estée Lauder, Mercedes and luxury real estate – News briefs
Today in luxury marketing – Bain study: China’s luxury slowdown to continue in 2013; Estée Lauder Cos. expanding in London; Mercedes faces the Audi challenge in China’s compact luxury car market; Blue-sky thinking.
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5 trends to watch as mobile transforms
Mobile marketing is at the forefront of some of the biggest transformations that we are seeing across the board. With these changes comes uncertainty, and if we stick to the standard and known ways of doing things, we will fall far behind.
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