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Jaguar revives British Villains theme in Google Glass-equipped campaign – Luxury Daily

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October 7, 2014

Still from British Intelligence video

Still from British Intelligence video

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Estée Lauder Cos. builds breast cancer support system through shared experiences
The Estée Lauder Companies is continuing its support of breast cancer education and research through a user-generated content hub that shares survivors’ narratives.
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Top 10 luxury brand digital efforts of Q3
As luxury brands continue to establish their ecommerce presence, many are changing up the ways consumers interact with their digital stores, crafting experiences that go beyond purchasing.
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Jaguar revives British Villains theme in Google Glass-equipped campaign
British automaker Jaguar is building on the popularity of its “British Villains” campaign with a sequel titled “British Intelligence.”
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Jimmy Choo crystalizes cities to unveil resort capsule
British footwear and accessories label Jimmy Choo is teasing its crystal-themed capsule collection for resort 2015 with a campaign set amid a fantasy sparkling city.
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Building trust in online luxury consignment leads to loyalty
Online consignment has made it easier for consumers to resell their luxury goods, but with a flood of counterfeits, it can also make it harder to tell what is real and what is fake.
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Tatler’s October edition stays golden with 5pc ad page increase from year-ago
Jewelers such as Tiffany & Co. and Bulgari looked to the October issue of Tatler to show off designs able to complement the fall fashions seen in recent editions.
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Mandarin Oriental Miami adapts to Art Basel climate
Mandarin Oriental in Miami is highlighting its affiliation to Art Basel Miami as the fair arrives Dec. 4.
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Bulgari, Waldorf Astoria, Breguet and McLaren – Live news
Luxury Daily’s live news from Oct. 6 – Former Bulgari residence to become hotel; Waldorf Asotoria New York sold for $1.95B; Breguet opens temporary exhibit in Moscow; McLaren joins Johnnie Walker for driving experience contest.
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