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IPO could increase Facebook’s marketing options for luxury brands
Facebook could grow even more valuable to luxury brands as the company bolsters its marketing-related offerings following a major investment that increased its valuation to $50 billion and generated speculation of an initial public offering.
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Increase in luxury ecommerce highlights behavioral shift: study
Most luxury brands have seen strong growth in year-over-year holiday shopping with continuing success in the post-holiday season, per a new study.
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Jaguar pushes new models to target consumers with iPad app
Jaguar is speaking to its tech-savvy, affluent target audience with an application that showcases its new JaguarXJ models.
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Chanel uses social media channels to push film, engage consumers
Chanel is using Facebook as a channel to engage consumers with behind-the-scenes information about a film featuring its most famous fragrance, Chanel No. 5.
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Cadillac targets thought leaders with W, Vanity Fair print ad buys
General Motors’ Cadillac has extended its rebranding efforts to the pages of Vanity Fair and W with expensive inside-cover ad buys to regain the luxury luster it lost in recent years.
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LVMH, Hublot, Jimmy Choo and Twitter – News briefs
Today in luxury marketing – LVMH CEO stars in the second handbag war; Asians are more likely to buy fancy watches than Americans, according to Hublot CEO; Jimmy Choo launches first fragrance.
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Editorial calendar 2011 for Luxury Daily
Here’s the 2011 editorial calendar for Luxury Daily with dates for events, webinars and Classic Guides. Events in bold are organized by Luxury Daily and its sibling publications.
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