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Is mobile native advertising over-hyped? – Mobile Marketer

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June 4, 2013

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Is mobile native advertising over-hyped?
While mobile native advertising is growing quickly, there are some potential pitfalls for marketers if they do not take the proper steps to ensure users understand when the content they are engaging with is sponsored.
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Taco Bell Instagram campaign strengthens foundation efforts
Taco Bell is leveraging Instagram to promote its foundation efforts and partnership with Get Schooled.
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Lancome leverages augmented reality to bring art installation to life
Lancome will unveil an art project this month that can only been seen by smartphone users who have downloaded an application and are standing in David Pecaut Square in Toronto.
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Vine opens up new marketing opportunities with Android app
Twitter-owned Vine has launched an Android version of its popular video-sharing application, signaling a continued interest in the platform from marketers and consumers.
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CBS Corp. acquires TV Guide Digital to strengthen second-screen, mobile efforts
CBS Corp. has wholly acquired TV Guide Digital to expand its mobile and digital strategy, as well as further enhance the company’s second-screen efforts.
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