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Is mobile more threat or opportunity for physical retailers? – Mobile Marketer

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January 29, 2013

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Is mobile more threat or opportunity for physical retailers?
It has barely been a month since the 2012 holiday shopping season came to a close but it is already clear that mobile-related shopping activities such as showrooming had a big impact on bricks-and-mortar retailers, including Barnes & Noble and Target.
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Adidas pushes miCoach Speed_Cell product through iAd
Adidas is letting consumers achieve their 2013 fitness goals with an interactive iAd campaign that promotes miCoach Speed_Cell product.
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Hooters pushes deals to further engage SMS consumers
Restaurant chain Hooters of America is continuing to keep its opted in SMS users on their toes with a new message that offers them free wings with a purchase.
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WhatsApp’s privacy troubles a warning for all app developers
In a reflection of the growing scrutiny on the privacy practices of app developers, Canadian and Dutch data protection authorities recently joined forces to investigate the privacy activities of mobile messaging app WhatsApp.
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Purina’s latest app mobilizes dog training to drive awareness for new products
Nestle Purina PetCare adds another mobile application to its growing stable of brand apps and this time around the focus is on helping dog owners train their pets.
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How luxury retailers can take on threat of showrooming – Luxury Daily
Luxury Daily today – How luxury retailers can take on threat of showrooming; When should luxury marketers switch up email design?
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Smartphones, tablets and the mobile revolution
We know that consumer behavior on a smartphone is different than on a tablet. We know that tablets are increasingly becoming available in different sizes, potentially representing additional distinct consumer use cases.
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